Hair Care

As part of a creative team working under the guidance of a Creative Director, I contributed to a digital TVC campaign for St. Botanica Hair Care. We began by developing a detailed storyboard to shape a strong visual narrative, followed by a successful photo and video shoot that captured the product’s transformative effect on hair.

In post-production, I helped design striking product windows and supporting visuals that highlighted the brand’s key benefits - nourishment, shine, and strength. These elements were thoughtfully integrated into the video and brand content to enhance storytelling and product appeal.