Primus Darpan

The brand identity for Darpan, a sub-brand dedicated to senior living, thoughtfully combines cultural symbolism with modern design sensibilities. The logo features a walking stick subtly integrated into the letter "D," serving as both a functional and emotional symbol - representing support, dignity, and care. The use of saffron in the logo not only adds a warm, inviting tone but also ties into Indian cultural roots, symbolizing auspiciousness, vitality, and positive energy. This fusion of cultural relevance with contemporary elegance reflects Darpan’s core philosophy: to provide a vibrant, respectful, and enriching lifestyle for seniors.

Breaking away from conventional portrayals of aging, Darpan’s visual language emphasizes joy, youthfulness, and active living. The visual language is fresh and engaging. Black-and-white images paired with playful vector overlays add a youthful twist, showing seniors as vibrant and full of life. Bold, typo-led layouts give a contemporary edge, making the communication feel active and upbeat. Darpan doesn’t just support seniors—it celebrates them. The overall design approach communicates that growing older can be filled with laughter, creativity, and a renewed sense of purpose.