Unpause

This project for PediaCare Super Immuno Gummies was developed as part of a larger team, under the guidance of a Creative Director, and in collaboration with my teammates and junior designers. The goal was to create a vibrant and engaging digital TVC campaign that brought the product’s benefits to life for both parents and children.

 

We began by developing mood boards and a detailed storyboard to shape a narrative centered on growth, nutrition, and playful energy. The final shoot showcased the gummies’ flavors and ingredients, while bold visuals and fun, kid-friendly elements were used to make the message approachable. A custom-designed glowing “unpause” sign became the campaign’s key visual device, symbolizing the restart of healthy growth and tying the entire creative together across the TVC and supporting collaterals.